About Sea Grass Digital

Our Story - Digital Excellence Rooted in Regional Australia

At Sea Grass Digital, we blend deep digital expertise with a passion for regional storytelling and community impact. Our journey began with a vision to make high-quality web design, digital marketing, and creative services accessible to businesses across Albury, Wodonga, Melbourne, Ballarat, Bendigo, Wangaratta, Wagga Wagga, and all of regional Victoria and southern New South Wales.

From our early roots as pioneers in online business and digital publishing, we’ve evolved into a full-service agency dedicated to helping local brands thrive in a fast-changing digital world.

Who We Are

Sea Grass Digital is Simon Bayliss - digital strategist, web designer/developer, content creator, and marketing specialist with a mission: to empower regional and metro businesses to stand out online and achieve real growth.

Sea Grass Digital believes that every business, no matter its size or location, deserves a digital partner that understands its unique challenges and opportunities. That’s why we combine technical excellence, creative vision, and a genuine love for regional Australia in everything we do.

Our Digital Journey

Our story is shaped by decades of experience in digital innovation, web development, and creative media. Our founder’s journey began with the launch of one of Australia’s first online plant nurseries in 2000, followed by award-winning digital projects for tourism, agriculture, and local enterprises.

Over the years, we’ve worked with leading brands, tourism boards, and media outlets, including Tourism NSW, Destination NSW, Tourism Victoria, and major Australian publishers, delivering results that make a lasting impact.

What Sets Us Apart

• ✅ Regional Expertise: We understand the unique needs of businesses in regional and metro markets, from Albury to Melbourne and beyond.
• ✅ Full-Service Solutions: Web design, e-commerce, SEO, digital marketing, content creation, and photography—all under one roof.
• ✅ Creative Storytelling: Our background in photography, publishing, and multimedia brings a unique creative edge to every project.
• ✅ Client-First Approach: We see things from your perspective, ensuring every solution is tailored to your goals and audience.
• ✅ Proven Results: We’ve helped businesses double online sales, attract new customers, and build strong digital brands.

Our Values

• ✅ Integrity: We do what we say, with transparency and honesty.
• ✅ Innovation: We embrace new technologies and creative ideas to keep your business ahead.
• ✅ Community: We’re proud to support and celebrate the success of regional businesses.
• ✅ Passion: We love what we do, and it shows in the results we deliver.

Our Services

• ✅ Web Design & Development: Custom, mobile-first websites for businesses and e-commerce.
• ✅ SEO & Digital Marketing: Local and national strategies to get you found and grow your audience.
• ✅ Content Creation: Copywriting, photography, and video to tell your brand’s story.
• ✅ E-Commerce Solutions: Shopify, BigCommerce, Squarespace, and WooCommerce stores.
• ✅ Social Media & Community Engagement: Campaigns that connect you with your audience.

Our Creative Legacy

Our passion for photography, travel, and regional storytelling has led us to work with iconic brands and events—from the Darling River Run and Sturts Loop Touring Route to the Deni Ute Muster, Henty Field Days, Albury Gold Cup, and more. Our images and stories have been featured in leading publications, including:

• ✅ The Border Mail
• ✅ Ballarat Courier
• ✅ Australian Financial Review
• ✅ Outback Magazine
• ✅ Australian Traveller

We believe that great digital experiences start with great stories, and we’re here to help you tell yours.

Meet the Team

Behind every project is professional expertise covering digital strategies, design & development, copywriting, photography, and marketing, united by a shared commitment to your success.

Our founder’s mantra:
“Don’t look at what is, ask ‘why’, look at what isn’t, and ask ‘why not’.”

Join the Sea Grass Digital Journey

Ready to grow your business online?

Let’s work together to build a digital presence that reflects your brand, connects with your audience, and delivers real results.

Sea Grass Digital,  Your Local Digital Partner for Web Design, Digital Marketing, and Creative Storytelling

SEO & User Experience Tips:

• ✅ Keyword-rich headings and copy (e.g., “web design,” “digital marketing,” “regional Australia,” “Albury,” “Ballarat,” etc.)
• ✅ Clear, benefit-driven messaging
• ✅ Client testimonials or brand highlights (can be added as widgets or carousels)
• ✅ Internal links to key service pages
• ✅ Strong, actionable CTA at the end